The economic value of a unique place

Can you tell where this is?  Would you want to go there?

“The world doesn’t have to be ugly,” says Ed McMahon of the Urban Land Institute.  Cities give up aesthetics in the name of economic development, but in fact a community’s image has enormous economic value.  People choose to work and retire and vacation in places that are appealing and that don’t look just like everywhere else.  To be competitive in today’s economy, communities should invest in enhancing their unique distinctiveness.  That means saving landscapes and historic buildings as well as building in ways that are sensitive to place.  Communities can grow without destroying the places that people love, and it’s in their interest to do so.

Robert Steuteville:  The Economic Value of a Unique Place

Better Cities & Towns 5/18/15


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